Amul, India's number 1 brand, also scores high on its witty, rib-tickling advertisements that like wine just keep getting better with time. The company has been running its popular advertising campaign since 1966, taking fond potshots at the nation's political, social, sporting and filmy arenas. For decades, the cute Amul girl has entertained us with her one-liners. She laughed with us, cried with us and been there through every defeat and triumphs. Here's a look at some of the most telling advertisements in the first four months of 2012
January 2012: This Amul ad shows the instability of colalition politics that has been plaguing the UPA. (Image courtesy: Amul)
January 2012: This ad shows movement seeking ban on Salman Rushdie visit to attend the Jaipur Literature festival.
January 2012: This ad mocks India's dismal performance against Australia in Tests.
January 2012: This ad shows the restrictions on writers at the Jaipur Literature Festival.
January 2012: Shah Rukh Khan allegedly came to blows with director Farah Khan's
February 2012: Amul ad mocking Karnataka ministers allegedly viewing porn in the assembly
February 2012: Pakistan's supreme court has charged the prime minister, Yousaf Raza Gilani, with contempt of court for his refusal to
February 2012: Owner of the world's second-largest liquor maker and the debt-ridden Kingfisher Airlines, Vijay Mallya also known as India's Richard Branson - is no longer the 'King of Good Times'
February 2012: The Amul girl seen celebrating with the Indian men's hockey team as they secured a berth for the 2012 London Olympics, thrashing France 8-1 in the final of the qualifiers.
March 2012: Amul girl's take on the Uttar Pradesh assembly elections and if the father son duo of Akhilesh-Mulayam can end Mayawati's reign in the state.
March 2012: Amul girl pays tribute to batting great Rahul Dravid who retired from Test cricket, bringing down the curtains on a glorious 16-year career.
March 2012: Akhilesh Yadav, son of Samajwadi Party leader Mulayam Singh was named the next chief minister of Uttar Pradesh by his party's lawmakers. At 38,
March 2012: This Amul ad shows the unprecedented political controversy created by Mamata Banerjee as her party vowed to fight the nominal hike in train ticket fares announced, a decision made by its own minister Dinesh Trivedi.
March 2012: This ad show Sachin Tendulkar finally becoming the first cricketer to score 100 international centuries.
March 2012: This ad features General V.K. Singh who had claimed that he was offered bribe worth Rs 14 crore to have a tranche
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